MAGOK MICE AMC

2020, hongdesign hongdesign.com

Work Scope: BI System Design, Design Application

I designed the identity for MAGOK MICE PFV, a consortium led by Lotte Construction promoting the MICE business in Magok. The symbol for MAGOK MICE AMC represents the MICE sectors—Meetings, Incentives, Conventions, and Exhibitions—through interconnected letters. The logotype, formed by a single line of connected dots, symbolizes Magok as a hub city where industry, residential areas, nature, and the airport converge. Magok, a region balanced in industry, transportation, and environment, is depicted through a blend of sky blue and green colors.

YOUNGLIM 21/22 Collection
2021
Client: MAGOK MICE AMC

Hongdesign
Creative Director: Hyunkyung Kim
Designer: Kangwon Hong, Hyungseok Lim, Yooyung Ju