REPXIMUM

2025, OSCO studio osco-studio.kr

Work Scope: BI System Design, Packaging Design

REPXIMUM: A Journey to Your Limits
Inspired by the concept of “One-Repetition Maximum,” REPXIMUM symbolizes the pinnacle of effort—the will to push further, lift heavier, and achieve more with every ounce of strength. This journey goes beyond fitness. REPXIMUM is about every step you take, every goal you pursue, and every limit you surpass, becoming a testament to your growth and resilience.

REPXIMUM: A New Symbol, Infinite Possibilities
The newly unveiled symbol of REPXIMUM embodies the core philosophy of the brand. Designed as a circulating form of the letter ‘R,’ it also incorporates the infinity symbol, representing limitless potential. This symbol of circulation and infinity reflects REPXIMUM’s spirit: the relentless pursuit of higher goals, the determination to overcome challenges, and the journey to continuously expand one’s potential. This renewal is more than a design change—it’s a new beginning that clarifies REPXIMUM’s essence and conveys the values we hold dear with even greater impact.

The Meaning Behind REPXIMUM's Redesigned Logotype
The newly unveiled REPXIMUM logotype is designed to clearly convey the essence and philosophy of the brand. The bold, uppercase font reflects the dynamic and challenging energy that REPXIMUM embodies, while the solid and robust structure symbolizes unwavering determination toward achieving goals.

REPXIMUM BI & Packaging Design
2025
Client: REPXIMUM

REPXIMUM
Jiseong You, Sinwon Kang

OSCO studio
Brand Design / Hyungseok Lim

3D Design
Hyuk Jang

Photography
Cheah Kim