YOUNGLIM
2021, hongdesign hongdesign.com
Work Scope: Visual Direction, Catalog, Book Design
I designed the catalog for the 21/22 YOUNGLIM Collection and directed both product mood shots and model photography. Moving away from the previous photo style that solely emphasized the product, we focused on showcasing the items as appealing to consumers with refined tastes and diverse lifestyles. Since the product colors were essential even in the mood shots that conveyed ambiance, careful adjustments were made during the editing process to achieve balance.
Younglim Design Lab
Project Manager: Yeonji Jung, Yeonju Cho
Designer Jiyoung Park
Hongdesign
Creative Director: Hyunkyung Kim
Designer: Kangwon Hong, Hyungseok Lim, Yooyoung Ju, Munsu Choi, Sungbin Hong
Stylist
Bureau de Claudia / Jiyoon Moon
Photographer
Jooyoung Ahn, Taejoon Lim
Model
Yejin Son
